What You See Is What You Get: My Autobiography

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Inc., Seagate Technology. "Seagate Settles Dispute With Amstrad" . Retrieved 20 October 2016. {{ cite web}}: |last= has generic name ( help) This is a lengthy book, but one that pulls few punches and is hard to put down once you start reading it.

Sugar was the owner (and Chairman of the board) of Viglen Ltd, an IT services provider catering primarily to the education and public sector. He resigned his position on 1 July 2009. Following the sale of Amstrad PLC to BSkyB, Viglen was Sugar's sole IT establishment [49] until its sale to XMA in 2014. [50] AmscreenAs a reader, I felt very inspired by this autobiography but I felt the length and extended business content makes it a bit of a plodder hence me giving a ‘four star’ instead of a five. It has taken up a lot of my reading time and has left a lot of other books waiting! What is great about the book though is the realisation that business can be instinctive discipline. As Sugar hints at in the book, sometimes the Harvard Business School manual can be thrown away and gradual business acumen and common sense can prevail. He only ever talks about money. He never talks about the game. I would say there is a big question mark over whether Sugar's heart is in the club and in football. The big question is what he likes more, the business or the football?" [27] Klinsmann re-signed for Tottenham on loan in December 1997. The development of English heraldry (Society of Antiquaries of Newcastle upon Tyne Lecture)". Newcastle University . Retrieved 4 February 2021. I got the distinct impression that the events at Spurs traumatised Sugar to a degree, as following this, he seems to lose a great deal of his enthusiasm for doing business, which I felt was a great shame.

Winning candidates have gone on to work for Alan’s enterprises, with many of them forming their own business ventures. Tim Campbell (2005 winner) has since set up his own digital marketing agency, Leah Totton (series nine winner) established a botox clinic to the stars, Tom Pellereau (winner from 2011) has invented products such as a collapsible baby bottle, while 2016 winner Alana Spencer has expanded her cake business. On 20 June 2018, he tweeted a picture of the Senegal national football team edited next to images of fake handbags and sunglasses, claiming that some of the players looked just like hawkers he had encountered in Marbella. He later defended his tweet as a joke before taking it down, after accusations of racism. [105] See alsoNaughton, Philippe; Costello, Miles (26 March 2006). "In the line of fire". The Times. London . Retrieved 6 July 2008. MacInnes, Paul (23 June 2017). "Deceit, determination and Murdoch's millions: how Premier League was born". The Guardian . Retrieved 19 February 2022. Conn, David (15 June 2012). "How football has kept the Murdoch empire afloat". The Guardian . Retrieved 19 February 2022. The Apprentice – The Board". BBC. Archived from the original on 8 April 2007 . Retrieved 8 May 2007. On 30 September 2013, Sugar tweeted a picture of Chinese child crying 'because he was told off for leaving production line of iPhone 5'. The message was investigated by the Merseyside police force's specialist hate crime investigation team, who decided that it should be classed as a "hate incident" although no crime had taken place. [103] [104]

Britain is a country where rich old men who are lords and knights have coats of arms". JohnBoy. December 2011 . Retrieved 4 February 2021. Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing From 1997 until 2015, Sugar was a member of the Labour Party and also one of its largest donors. On 11 May 2015, four days after the 2015 United Kingdom general election, he announced that he was leaving the party. He issued a statement to say:Apprentice Winner Simon ambrose Leaves Alan Sugar's Firm". BBC News. 13 March 2013 . Retrieved 27 December 2015. Celebrities' open letter to Scotland – full text and list of signatories". The Guardian. London. 7 August 2014 . Retrieved 26 August 2014. His annoyance at being pitched to by business people on acronym overload. I particularly found it amusing because the advertising industry is rife with this. In September 2020, it was announced that Sugar will be the new CEO on The Celebrity Apprentice Australia on Australia's Nine Network, replacing former CEO Mark Bouris. [38] [39] Young Apprentice

a b "Alan sugar bio". Virgin. Archived from the original on 3 November 2007 . Retrieved 8 May 2007. The end of the book closes with his time at The Apprentice and his appointment as advisor to the Government. McGinty, Stephen (15 February 2008). "Not-so-sweet response to Sugar's 'outdated' remarks on women". The Scotsman. UK . Retrieved 26 May 2009. Born in 1947 in London’s East End, Alan’s early beginnings were a world away from the wealth and fortune he knows today. Growing up in a council flat, making ends meet was a struggle for the Sugar family. Honorary Graduate Sir Alan Sugar". Brunel University. Archived from the original on 10 May 2007 . Retrieved 24 April 2007.

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His time spent as Chairman of Tottenham Hotspurs, which is covered in the latter half of the book, makes for disturbing reading - with continuous litigation and court course after another. Whilst I'm sure there are two sides to the story, I did feel some sympathy for the way he was treated by the British Press. On 31 March 2018, after complaints from Labour politicians, Sugar deleted a tweet showing an edited image of Labour leader Jeremy Corbyn in a car with Adolf Hitler. The incident occurred after Corbyn said the party "must do better" in resolving the party's problems with antisemitism. [71] Shadow Chancellor John McDonnell had urged him to "delete and disown" the tweet. Sugar responded that he was "not the originator" and that "there is no smoke without fire in Labour". [72] Tesco face detection sparks needless surveillance panic, Facebook fails with teens, doubts over Google+ | Media". The Guardian. 11 November 2013 . Retrieved 26 August 2014.