30

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The Wall Street Journal believed that 30 "largely came and went" compared to Adele's previous albums. Referencing dating post-divorce, Adele wrote the song inspired by her first time flirting after her split with Konecki. is the first new music from Adele since the release of her third studio album '25' in November 2015.

also outsold the other 100 best-selling albums that week combined, as well as the other top 10 best-selling albums that week combined and tripled. Unlike 25, 30 was made available on streaming services the same day as its release on physical formats.Adele also worked with producers for the first time, including Swedish composer Ludwig Göransson, and British producer Inflo (of the music collective Sault). Adele's 30 Sends Vinyl Pressing Plants Into Overdrive, While LP Shortages Leave Many Artists Chasing Pavements". Three weeks before its release, 30 became the most pre-added album ever on Apple Music and achieved the largest number of pre-adds in a single day.

Adele consigue disco de oro en Chile por su aplaudido nuevo álbum 30" [Adele gets a gold record in Chile for her applauded new album "30"] (in Spanish). Adele's vocal performance on 30 also received praise, with Rolling Stone 's Rob Sheffield describing it as "even more expressive" than her previous releases and "a tank division that can tap dance". Adele's sum of chart entries rose from 14 to 25, tying her with Billie Eilish as the female artist with the third-most entries on the chart in 2021. Adele had begun working on the album in 2018 and collaborated with producers such as Greg Kurstin, Max Martin, Inflo, Tobias Jesso Jr.All 12 tracks from 30 charted on the Billboard Hot 100 following its release, with six of them in the top 40. achieved 2021's biggest opening week, [163] debuting atop the Billboard 200 with 839,000 album-equivalent units, including 692,000 pure album sales. On 13 October 2021, Adele officially announced the album title as 30 and 19 November 2021 as the release date.