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It has been debated by chocolate experts whether ruby chocolate constitutes a new variety of chocolate or if it is a marketing strategy. [18] Chocolate expert Clay Gordon stated that ruby chocolate could become as diverse as white chocolate. [19] Angus Kennedy, the editor of Kennedy's Confection magazine, disputes that ruby chocolate is a new fourth variety, saying "Yes, it's a different colour but having said that I know chocolate producers in Peru that have been producing this type of pink chocolate for years." [20] He compared the taste to a combination of white chocolate and raspberries. [20] "Now if you look at a cocoa bean casing, they're actually sort of pink and purple when you see photographs of them. So actually the natural colour for a cocoa bean can be purple so it's not unusual," he said. [20] a b Gandy, Max (19 March 2018). "Ruby Chocolate: Where to Buy It & What It Is". Dame Cacao . Retrieved 4 April 2018. The chocolate is made from "ruby cocoa beans". [4] [14] These are existing botanical cocoa bean varieties that have been identified as having the right attributes to be processed into ruby chocolate. [15] While the exact production method is a trade secret, publications note industry speculation is that ruby chocolate is made with unfermented cocoa beans of Brazil Lavados, which can have a natural red-pink colour. [16] [15] [17] Barry Callebaut filed a European patent application in 2010 for "cocoa-derived material" from unfermented cocoa beans (or beans fermented for no more than three days) that become red or purple after treating them with an acid, such as citric acid, and then defatting with petroleum ether or probably with CO 2. [7] [15] USpatent 9107430B2,Dumarche, Arnaud; Troplin, Philippe& Bernaert, Herwiget al.,"Process for producing red or purple cocoa-derived material",published 2015-08-18,issued 2015-08-18, assigned to Barry Callebaut AG Oliver Nieburg (14 September 2017). "Ruby chocolate: New gem in confectionery crown or pink misfit?", www.confectionerynews.com. [“It's possible that in 20-30 years ruby chocolate will be just as diverse as white chocolate is today.”]
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Ruby chocolate is a style or distinct variety of chocolate that is pinkish or purple in colour. Barry Callebaut, a Belgian–Swiss cocoa company, introduced it as a distinct product on 5 September 2017 after beginning development of their product in 2004. [2] [3] [4] It has a pink color, and Barry Callebaut says it is a fourth natural type of chocolate (in addition to dark, milk, and white chocolate varieties). [5] [6] Some other industry experts have said that some cacao pods are naturally pink or purple in colour, and thus pink chocolate has been available before. Gilchrist, Karen (6 September 2017). "Swiss confectioners invent a new kind of chocolate for the first time in 80 years". cnbc.com. CNBC . Retrieved 13 September 2017.
Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox. a b Corstjens, Marcel (2019). "The promise of targeted innovation". MIT Sloan Management Review. 60: 39.
Simply Ruby Chocolate Powder, Hot Chocolate Powder for Smooth
Bachmann, a confectionery based in Lucerne, released several ruby chocolate products in May 2018, including pure bars. [28]
From 100% sustainably sourced ruby cocoa beans
Iyengar, Rishi (18 January 2018). "Nestle is making a pink KitKat from ruby chocolate". msn.com . Retrieved 18 January 2018.
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